Once upon a time, there was a beer. This beer may not be the most prime example of its style.  It is not that it is a bad beer, or even an average beer.  This beer was good.  But this beer had dreams, dreams of becoming great. This beer wanted to be one that would be remembered by everyone who crosses its path.  It didn’t want to be one of those beers that cheated its way to the top by wearing a fancy label and a clever name without trying to actually be great.  It wanted to really be one that could be remembered for the flavor of its character and not the image of its bottle.  This beer felt that the potential of what it had inside was what it should be judged for, and it felt that it could bring itself up to be that beer that would be remembered.  Clown Shoes Chocolate Sombrero, is not this beer.  But it learned all it knows from that beer.  And it decided that a clever label is acceptable to use too.