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It’s time to look forward to something new from North Peak Brewing Company.  Mellow Cherry Hibiscus.  You might know North Peak as “That beer in the short stubby bottles that isn’t Red Stripe” or something more like “That Michigan Brewery that makes those damn fine IPAs.”  They have announced their plans to release a new strong cherry beer to honor it’s Traverse City home.  Clocking in at 7% ABV and 21 IBUs, Mellow sounds like it will be a bit of a heavy hitter, and the word mellow wouldn’t be my first assumption.  But North Peak promises a balanced beer with a “sweet flavor” and “gentle tartness” to please your palate.  Balanced or not, a sweet fruit beer with 7% ABV is a recipe for trouble in my life, and I can’t wait give it a try.

Now you may say, “That sounds great and all, but I am always missing these new releases, and then I can’t get them when the go out of season.”  To you I say, “Did you read the headline? You missed the best part!” This beer is going to be available year-round.  Starting at the end of the summer, you will be able to  start picking up bottles of Mellow Cherry Hibiscusin stores that sell North Peak beers (which if you are living here in Michigan should be easy to find).  But if you want to make more of an event of this beer, you are in luck!  North Peak is going to be holding release events accross the state beginning in September to mark the occasion.

Mellow Cherry Hibiscus Release Events

I know where I plan to be on the 6th.

For more information on these events, North Peak has created a Facebook Event for the release parties. You can also take a look at their Website or Facebook Page for more information.

PRESS RELEASE FOLLOWS

North Peak to release year-round MELLOW cherry beer

Dexter, MI – Stay Mellow. Tying into its Traverse City origin and to the “Up North” culture the brand stands for, it seems only fitting for North Peak to add a year-round cherry beer to its repertoire. Fortified by the fresh water of the Great Lakes and the sweet iconic flavors of Traverse City, Mellow is a higher gravity ale brewed with Michigan cherries and hibiscus.

“Mellow is more than just a beer, it is Northern Michigan brewed in a bottle,” says North Peak partner Greg Lobdell. “It embraces the lifestyle of slowing down and focusing on the beauty of this magical place. Mellow is fruity and sweet with a hint of tartness. Each sip of this big and balanced beer will transport you to the wonders of Northern Michigan.”

All North Peak beers are represented by a character and accompanying folklore tale (most famously Diabolical and the jackalope). The character for Mellow is a mother bear; her tale is one familiar to many around Northern Michigan.

The legend of the Sleeping Bear is one of Northern Michigan’s most famous tales. Many moons ago a mother bear and her cubs were forced into Lake Michigan by an enormous forest fire. Swimming through rough, high waters the mother bear made it to the other side, but lost sight of her cubs. Sitting atop a high bluff, she waited an eternity, but her exhausted cubs never appeared. The Great Spirit was so astonished by the mother bear’s determination, that he erected the North and South Manitou Islands to honor her lost cubs. It is said that on warm mellow nights, at certain locations along the dunes, you can still hear the lonely cry of the mother bear calling to her lost cubs. We brewed Mellow Cherry Hibiscus in honor of the determined mother bear and her lost cubs.

Coming in at 7% ABV and 21 IBU, Mellow packs a pleasant sweet flavor and aroma from the malt and fruit, combined with a gentle tartness from the cherries and hibiscus flowers. The balanced combination makes this big beer a ‘mellow’ drink for any time of the year. North Peak Mellow is available in bottles and draft, year-round starting September 1, 2016. Mellow release parties will be taking place throughout Michigan.

Visit our Facebook page to find the one closest to you. www.facebook.com/northpeakbeer

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