PRESS RELEASE FOLLOWS

(ROCHESTER & AUBURN HILLS, Mich) – Rochester Mills Beer Co. & Production Brewery announce the 2017 release of Raspberry Radler, a summer beer brewed with pureed raspberries, lemons and fresh Michigan hops. Coming in at around 4% ABV, this is a Radler- or Shandy-style beer, with a refreshingly-tart yet sweet flavor, that pours deep pink with a bright white head.

 

First introduced as a seasonal draft release exclusive in the downtown Rochester brewpub, Raspberry Radler was overwhelmingly popular—selling out the first batch in just one week and prompting the brewing team to perfect the recipe for outside distribution. This year, at the Rochester Mills Production Brewery, the first 100-barrel batch shipped out in kegs with similar speed, which has led to increased production and for the Radler to be packaged in cans for retailers.

 

“The resulting demand has been phenomenal, far exceeding our expectations. Our phones have been ringing off the hook to make the beer available in cans as well,” says Mike Plesz, Founder of Rochester Mills Beer Co. & Production Brewery. “After the overwhelming feedback last year at the brewpub and the Michigan Brewer’s Guild Summer Beer Festival, we knew we had a hot beer on our hands. So, we ramped up production to release this beer across our entire distribution network.”

 

A recent investment in a centrifuge at the production brewery ensures better shelf life for this, and all of Rochester Mills packaged beer, while creating more pronounced flavors when enjoyed in 16-ounce aluminum cans. Supporters of canned beer say it’s not only better for the environment, but it’s more versatile in terms of where and how you transport it (including ease of disposing of empties). Cans also protect the beer from the damaging effects of light and oxygen, providing a better tasting product.

 

“This beer is ideal for hot Pure Michigan summer days spent drinking on the patio or poolside, at the beach or lake, on the boat, along the trails or at the golf course,” Plesz says. “Without question, Raspberry Radler is going to be THE beer of the summer, while enjoying outdoor activities in the Great Lakes region.”

 

Raspberry Radler is available now on draft and in 4-pack, 16-ounce cans across Rochester Mills’ full distribution network in Michigan (including the Rochester Mills Beer Co. in downtown Rochester and Production Brewery Taproom in Auburn Hills), and in select parts of Northern Ohio.

 

Note: A fall spin on the Raspberry Radler will be released after Labor Day. Details will be available soon.

 

ABOUT ROCHESTER MILLS BEER CO. & PRODUCTION BREWERY:
Rochester Mills Beer Co. has been one of the top producing brewpubs in Michigan since it opened in Rochester in 1998. The pub is a full-service restaurant and offers a diverse beer menu with 11 different styles of beer consistently available, as well as a number of reoccurring seasonal offerings.

 

The Rochester Mills Production Brewery, brewers of Rochester Mills Beer Co. brands for distribution, began as a startup brewery in Auburn Hills in 2012, quickly becoming one of the top craft beer producers in the state. Their Lagers and Ales packaged in 16-ounce aluminum cans are currently featured in grocery stores as well as independent and franchise convenient stores, and specialty beverage merchants statewide. Additionally, their core brands, which include Milkshake Stout, Pine Knob Pilsner and Rochester Red Ale, along with their rotating IPA series and seasonal offerings, can be found flowing from more than 1000 taps at bars and restaurants across Michigan and Northern Ohio.

 

More information can be found on their website at: www.BeerCos.com.

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Last year, North Peak Brewing Company released its first East Coast IPA called Stormy. An Oat IPA full of haziness unlike any other IPA in their portfolio. Stormy came in with a force and quickly became one of the brewery’s most well received beers ever produced.

“You asked for it and we listened,” said North Peak partner Jon Carlson. “While Diabolical will always be our favorite Midwest IPA, Stormy has quickly become our favorite East Coast-style IPA. The response to this beer has been incredible and everyone wants more. So, we’re going to make more.”

Initially released as a seasonal beer, the popularity of Stormy has led the brewery to develop a year-long Stormy Series schedule to launch early June 2017.  The series will feature five new variations of Stormy. All East Coast or New England-style IPAs, these beers will vary in hop additions but all have the same hazy, juicy mouth feel reflective of the style.

The Stormy Series will include five new beers: Thunder, Cloudy, Zephyr, Torrent and Murky, available in specialty six-packs and draft. The first will debut in June and the remainder of series will release throughout 2017/2018.

North Peak is part of Northern United Brewing Co. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally-sustainable practices. Find NUBC products at stores, restaurants and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin, in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor and Jolly Pumpkin in Detroit. North Peak can also be found outside of Michigan, in select markets.

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North Peak Collaborates with Busch’s Fresh Food Market for Special Beer Release: Newfangled Pale Ale

 

(Dexter City, MI) — If you live in the Southeast Michigan, you know that Busch’s Fresh Food Markets and North Peak Brewing Company are both businesses focused on serving their local community – so why not do a collaboration? Great brewery with a solid line-up of craft beers meets great Food Market with a rather impressive selection of craft beer. This can only end well!

 

Busch’s Fresh Food Markets and North Peak Brewing Company have partnered together to release their first ever craft beer collaboration. Newfangled Pale Ale is a beer that celebrates the two brands commitment to the craft industry and local business. With a shared emphasis on freshness, consistency and quality of their products, these two brands have created a top-notch beer specifically crafted for our local region. With its Michigan-grown ingredients, Newfangled delivers a fresh, exceptional taste to our community from our community.

 

“At Busch’s Fresh Food Market, we strive to promote and sell locally produced food and beverages,” says Marty Phelan, Category Manager for Busch’s.  “Our ‘Brewed for Busch’s’ program allows us to partner with high-quality local breweries, like North Peak, to create unique beers for our guests to enjoy.”

 

Beginning in March, Busch’s Fresh Food Markets will exclusively offer this 5.5% ABV Newfangled Pale Ale, brimming with Citra, Cascade and Michigan Cascade/Chinook hops at its 16 stores throughout Michigan in Ann Arbor, Clinton, Carleton, Dexter, Farmington Hills, Livonia, Novi, Pinckney, Plymouth-Northville, Rochester Hills, Saline, South Lyon, Tecumseh, West Bloomfield and now in Canton.

 

North Peak is part of Northern United Brewing Co. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally-sustainable practices. Find NUBC products at stores, restaurants and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin, in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor and Jolly Pumpkin in Detroit. North Peak can also be found outside of Michigan, in select markets.

PRESS RELEASE FOLLOWS

(Dexter City, MI)— New Year, New Beer. Headed your way this month is a new style of IPA for North Peak, an East Coast IPA called Stormy.

The brewery staff boasts this beer quickly became a favorite among them. “It’s a perfect beer for the wintery stormy weather we get here in Michigan,” says Northern United Brewing Company Production Manager Sean Brennen. “The malty, oat backbone balances the assertiveness of the six hop varietals leaving you with a fresh, hazy beer we all can’t get enough of.”

Coming in at 6.7% ABV and 35 IBU, Stormy Oat IPA is full of haziness along with dry/late hop additions to create a juicy mouth feel with citrus, piney notes unlike any other IPA. Stormy is now available in draft and North Peak’s signature stubby bottle 6-packs.

All North Peak beers are represented by a character and accompanying folklore tale (most famously Diabolical and the jackalope). Stormy is depicted by an underwater panther deep in the Great Lakes.

In the deepest depths of Lake Superior lives the most powerful being in the underwater world. The murky, dark, churning waters of its surroundings inspired our unfiltered IPA, Stormy. A mysterious creature with a body of a wild feline, horns of a deer, a scaled back and a tail so long it wraps around its body ending with a fish tail. With a warning hiss like the sound of rushing water, the underwater panther lives as protector of the vast amounts of copper in the Great Lakes. It’s been said that anyone who tries to steal copper from the lakes has grave misfortune befall them. Strangely, the metal has been found on numerous Great Lakes shipwrecks. Perhaps a mere coincidence, but it might behoove you to carry nothing of copper aboard your ship when crossing the Great Lakes.

North Peak is part of Northern United Brewing Co. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices.

Find NUBC products at stores, restaurants and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin, in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor and Jolly Pumpkin in Detroit. North Peak can also be found outside of Michigan, in select markets.

Remember the news a couple of months ago about the Craft Beer Cruise being offered by the Traverse Tall Ship Company?  That time is fast approaching.  Traverse Tall Ship Company’s 4 day Michigan Craft Beer Cruise  is taking place from Sept 15th thru the 17th, and will feature great food and beer from around the state while sailing aboard the luxurious Schooner Manitou.
 
The cost of $769 per person covers food and drink and accomodation in a double bunk cabin on board the ship. Along for the tour is Chef Amy Sherman who will be your guide on the cruise, offering beer and food pairings, hors d’oeucres, and beer advice.
 
There is plenty more information in the press release below.

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It’s time to look forward to something new from North Peak Brewing Company.  Mellow Cherry Hibiscus.  You might know North Peak as “That beer in the short stubby bottles that isn’t Red Stripe” or something more like “That Michigan Brewery that makes those damn fine IPAs.”  They have announced their plans to release a new strong cherry beer to honor it’s Traverse City home.  Clocking in at 7% ABV and 21 IBUs, Mellow sounds like it will be a bit of a heavy hitter, and the word mellow wouldn’t be my first assumption.  But North Peak promises a balanced beer with a “sweet flavor” and “gentle tartness” to please your palate.  Balanced or not, a sweet fruit beer with 7% ABV is a recipe for trouble in my life, and I can’t wait give it a try.

Now you may say, “That sounds great and all, but I am always missing these new releases, and then I can’t get them when the go out of season.”  To you I say, “Did you read the headline? You missed the best part!” This beer is going to be available year-round.  Starting at the end of the summer, you will be able to  start picking up bottles of Mellow Cherry Hibiscusin stores that sell North Peak beers (which if you are living here in Michigan should be easy to find).  But if you want to make more of an event of this beer, you are in luck!  North Peak is going to be holding release events accross the state beginning in September to mark the occasion. Continue reading

Traverse Tall Ship Company Offers Multi-Day Autumn Excursions Aboard the Schooner Manitou

(TRAVERSE CITY, Mich) — Pure Michigan is blessed with the Great Lakes—the largest bodies of fresh water in the world. You’re invited to turn off your cell phone, set your email on autoreply and set sail on the inland seas for one of the multi-day excursions aboard the Schooner Manitou. 

The Traverse Tall Ship Company is once again offering a series of educational, entertaining and relaxing multi-day cruises throughout the fall color tour months of September and October. During these trips, guests enjoy a stress-free get-away, while visiting quaint coastal villages and soaking up the panoramic views of the northern Michigan shoreline. Leave your busy schedules and the daily grind in the wind as you head out on the freshwaters of Grand Traverse Bay for an experience like no other.

Excursions with remaining availability for this fall include:

6-Day Explorer Cruise (September 7-13, 2016) – Cost: $939 per person.
Join us on a longer cruise and fully embrace the rhythm of wind, wave, and shipboard life. This one books quickly!

4-Day Michigan Craft Beer Cruise (September 15-19, 2016) – Cost: $769 per person.
Michigan has made a name for itself as one of the premier craft brew states in the country, and considers itself the “Great Beer State” with more than 200 breweries throughout two peninsulas. What better way to partake of these fine beverages than from the deck of a beautiful vessel resting in a peaceful harbor!

Chef and craft beer aficionado Amy Sherman will serve as host and guide as we enjoy tastings with hors d’oeuvres, followed by specifically designed food pairings with dinner. After graduating from Aquinas College, Amy Sherman found her true calling in the kitchen. A 20-year restaurant veteran, she’s held every job possible, from ravioli runner, prep chef, book keeper, waitress, to manager, sous chef and pastry chef.  She has taught cooking classes throughout West Michigan, runs a catering company called Two Chicks and an Oven, and with her husband runs the local food company, Farmlink. As the host of the Great American Brew Trail, she drank her way across Michigan, one pint at a time. She currently hosts a podcast called “Behind the Mitten” with MLive’s John Gonzalez and was recently added to the Mlive “Best Of…” Team. She also leads culinary adventures here in the states and Europe.  Her main job, however, is being mom to three ruffians in Grand Rapids.

4-Day Star Gazer Cruise (September 22-26, 2016) – Cost: $769 per person.
We’re excited to be joined by Mary Stewart Adams, director of theHeadlands International Dark Sky Park, who will guide us through a journey of the night sky. Mary is a star lore historian, storyteller and author who has been immersed in the history of star knowledge for nearly 30 years. She led the initiative that resulted in International Dark Sky Park designation for the Headlands property in Emmet County, MI, which later resulted in the State of Michigan passing legislation to protect the night sky over an additional 23,000 acres of state park and forest land.

Mary writes and speaks extensively to local, national and international audiences on our relationship to the night sky and its cultural consequences, and has received numerous honors for her work. In addition, she is a member of the International Dark Sky Places Committee of the International Dark Sky Association, protecting and designating dark sky sites around the world. Mary’s weekly radio program “The Storyteller’s Guide to the Night Sky” airs during Morning Edition on Interlochen Public Radio every Monday. Mary makes her home under the starry skies of Harbor Springs, MI.

4-Day Explorer Cruise (September 29-October 3, 2016) – Cost: $749 per person.
A shorter version of our season starter cruise, this trip should also offer up a bit of fall color along the shoreline.

As one of the largest sailing ships on the Great Lakes, the Manitou is a replica of an 1800s “coasting” cargo schooner. A traditional two-masted, gaff rigged, topsail schooner, Manitou measures 114 feet in length with more than 3000 square feet of sail.

There is plenty of space for sitting and moving around the decks while under sail. While aboard the Manitou, passengers are free to leave the sailing to the experienced crew or lend a hand and learn the arts of the sailor. An excursion aboard the Manitou allows you to remove yourself from the trappings of modern life: no TV, phone (cell phones are discouraged), internet, email and definitely, no itinerary.

Trips are limited to 22 individuals, with accommodations provided in 11 double-bunk cabins. Fare includes lodging, all meals and sailing activities.

To make reservations for any of the 2016 Manitou sailing adventures, call toll free 800-678-0383 or order tickets online. Gift certificates are also available. For additional information about the Manitou, including its corporate charters, log on to www.TallShipSailing.com.

Traverse Tall Ship Company is located at 13258 S.W. Bay Shore Drive (M22) in Traverse City and shares a dock with the fleet from the Maritime Heritage Alliance, creating a unique nautical experience for the area.

Brewers come together from Michigan Breweries to make great beer, and great music together, and take both on tour.

Mashpaddle is the name of both the beer, and the band, that are going to be traveling on tour to selected stops in Michigan this summer.  Brewers from New Holland Brewing Company, Old Boys’ Brewhouse, Lake Charlevoix Brewing, Rare Bird Brewpub and Big Hart Brewing, have come together to produce this collaborative brew.  They will be taking the beer to a series of events ant each of their respective pubs.  beginning beginning on Wednesday June 29, and continuing through July 3rd you will be able to hit up one of these brewpubs to find Mashpaddle.

Along with the beer, you Will also find Mashpaddle the Band.

Mashpaddle includes, Adam Engelman from Lake Charlevoix on guitar, Steve Berthel from New Holland on pedal steel, Jesse Jett on vocals and The Beervangelist Fred Bueltmann on bass and sousaphone.  Alternating with them will be sets played by The Strapping Owls, An energetic trio made up of Chicago music veterans, Nicholas Barro, Larry Beers and Fred Bueltmann.  The will be bringing thier unique sound they call “Live Wire Soul”, a “melding influence and improvisation into raucous interpretations of traditional tunes and lively original & spontaneously composed music.”

The full schedule is included in the following press release, So be sure to check it out and try to make it out to see these events, hear this great music, and taste this great new beer.

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Is one day a long enough holiday to really celebrate?  Not for me.  I’m willing to bet, not for you either.  Luckily for us, this week is just what we ordered.  Welcome to America Craft Beer Week!

This is the week to expand your tastes and look for some great new craft beers.  I challenge everyone to go out this week and, responsibly, try to gether a sample of new craft beers that you have never tried before.  At least one for each day of the week.  Take it easy though, you can’t apprecieate new beer if you’ve already killed your pallet, so leave that tripple IPA for later.  Follow me on untappd if you want to see what I’m drinking, and I’d love to see what you’re having too.

Special message from The Michigan Brewers Guild

Here in the Great Beer State, the Michigan Brewers Guild has a special message for everyone.
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PRESS RELEASE FOLLOWS

(MARSHALL, Mich)—As part of American Craft Beer Week, Schuler’s Restaurant & Pub is hosting a release party for Dark Horse Brewing’s new summer seasonal, Kamikaze Kaleidoscope, onWednesday, May 18 from 5-9pm in Winston’s Pub. American Craft Beer Week (May 16-22) is sponsored by the Brewers Association, the not-for-profit trade group dedicated to promoting and protecting America’s small and independent breweries.

 

Kamikaze Kaleidoscope (5% ABV | 16 IBUs) appears hazy straw in color with a bright white head thanks to the healthy amount of wheat in this friendly summer wit. Sweet wheat and citrus aromas come to the scene next with a slight hint of wit yeast that makes this such a unique and drinkable beer. Subtle flavors of orange and lemon lace in nicely with a big wheat mouthfeel and a slight tartness thanks to the wit yeast used in this beer. Finishing dry and clean, this beer will definitely be on your list of summer beers to crush from now on, available May through August on draft at Schuler’s.

 

Dark Horse Brewing is one of more than 215 members of the Michigan Brewers Guild, the official state trade association representing craft breweries. Michigan’s thriving brewing industry conservatively contributes more than $144 million in wages with a total economic contribution of more than $277 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #5 in the nation – thus supporting its claim as “The Great Beer State.”

 

Michigan has identified craft beer as one of its marketing “passions” for the year, according to Travel Michigan (a division of the Michigan Economic Development Corporation)—creators of the Pure Michigan and Michigan.org brand. As part of this promotion, the state released a video, voiced by actor Tim Allen, titled “Here’s to the Curious”. It is the second video from Pure Michigan focused on this growing craft beer industry. The first video, “Michigan Craft Beer& Breweries” was released in 2013.

 

Schuler’s itself has a long-standing history of supporting Michigan craft beer. All eight draft taps in Winston’s Pub feature Michigan craft beer, including Schuler’s Brew. These draft features change seasonally, but always include at least one selection from nearby Dark Horse.

 

Dark Horse can also be found on the Schuler’s menu, as a key ingredient in the Swiss Onion Soup and the batter for beer-battered Fish & Chips. Dark Horse even delivers spent grain to the Schuler’s bakery team weekly. This brewing byproduct is added to several of the homemade bread and roll recipes, adding to the texture and complexity of the baked goods. These items not only are used in various menu items at Schuler’s, but at Dark Horse as well.

 

Since opening in 1997, the award-winning Dark Horse has gained a hold in the craft beer industry – with a portfolio of 19 unique products, distributed in 13 states and Europe. The brewery is ranked byRateBeer.com as one of the 100 Top Craft Breweries in America.

 

Founded in 1909, the iconic Schuler’s Restaurant & Pub epitomizes hospitality excellence as a family-owned and operated business. Located at the crossroads of south-central Michigan near the intersection of I-94 and I-69, this world-class Pure Michigan destination has built its 107-year reputation by offering guests quality food and excellent service, in a warm and welcoming atmosphere.