PRESS RELEASE FOLLOWS

(LANSING, Mich) – A record 130 Michigan breweries will gather Friday, October 25 and Saturday, October 26 at the historic Eastern Market in downtown Detroit for the 11th Annual Detroit Fall Beer Festival presented by the Michigan Brewers Guild. Collectively, this group of breweries will offer up more than 850 different beers for sampling.

Advanced online tickets for Detroit Fall Beer Festival are available for Friday ($45) and Saturday ($50). Day-of tickets (online or at the gate) are $50 for Friday and $55 for Saturday. Admission includes 15 tokens to be redeemed for 3-ounce sample. A handful of specialty beers require multiple tokens per 3-ounce sample (based on the limited availability and cost of such beers).

Festival hours are 5-9pm on Friday and 1-6pm on Saturday, with one-hour early admission for current Enthusiast Members when special beer offerings are also planned. An Enthusiast membership can be purchased online any time leading up to the festival for $55 and is good for one full year and is valid for all of the Guild’s annual festivals – along with a list of other benefits.

The Motor City has a long-standing brewing history and in recent years it has been revitalized thanks to a growing interest in the craft beer movement. Established in 1891, the current Eastern Market is one of the nation’s oldest farm markets and the area is rife with brewing history. In its heyday, there were more than 40 breweries in the Detroit area and malt silos still stand as a testament to the brewing culture, making it the perfect backdrop for the Detroit Fall Beer Festival. The first Guild event held here was in 2009, with just 40 breweries and 200 beers.

The Michigan Brewers Guild was formed in 1997 and held its first festival in July 1998. Today, the Guild hosts four festivals dedicated exclusively to Michigan craft beer produced by its more than 290 member breweries (a number that increases on a monthly basis).

The Michigan Brewers Guild is the network of innovative and passionate brewers that serves as the recognized advocate for the Michigan craft beer industry. The mission of the Michigan Brewers Guild is to promote and protect the Michigan craft beer industry with an overarching goal to help craft beer acquire 20% of the market by 2025. 

Michigan’s thriving brewing industry contributes more than 17,000 full-time jobs and $700 million in labor income / wages, with a total economic impact of over $2.4 billion. In terms of overall number of breweries, microbreweries and brewpubs, Michigan ranks #4 in the nation—supporting its title as “The Great Beer State.”