PRESS RELEASE FOLLOWS

(Holland, MI – May 4, 2023) – New Holland Brewing is proud to announce the return of one of its popular legacy beers in a 12-can Spring/Summer Variety Pack. Zoomer, an American wheat ale (4.7aBV) first introduced in 2000, is among four beers featured along with Lightpoint, Hazy River, Tangerine Space Machine.

“As Michigan’s largest independent brewer, we recognize that we’re only here because of our local community and their amazing support,” says Brett VanderKamp, New Holland Brewing’s Founder and CEO. “We see daily requests for some of the beers from our 25-year history, and Zoomer is always at the top of that list. It has not been released in package for over 10 years, so we’re thrilled to see it back on the shelves this summer.”

Boasting a flavorful blend of wheat bread, bitter orange peel and light citrus hops, Zoomer is crisp, easy-drinking and clean summer beer. As one of a dozen or so beers released to the market in the first 10 years of New Holland’s operation, Zoomer is one of the company’s most popular legacy beers. While the brewery’s innovation team brews throwback and legacy beers regularly for their brewpubs, it has been several years since they have dug back into the archive for a market release.

“We’ve seen a lot of brewers focus on trends, stunts and experimental beers for the last five years, and we’ve brewed our fair share of those as well,” notes Brand Manager Justin Rito. “Innovation is what drives any industry, but we’re also seeing a lot of folks returning to simple flavors and beer brewed with drinkability as goal number one. We feel like we’ve got the production and industry experience to lead that movement back toward quality, balanced beers and Zoomer is a perfect example of that effort.”

New Holland’s Spring/Summer Variety Pack is available now at retail outlets throughout Michigan as well as the Great Lakes states of Illinois, Indiana, Ohio and Wisconsin.

 

About New Holland Brewing & Spirits

Opening its first brewpub in Holland, Michigan in 1997, New Holland Brewing set a mission to improve the quality of people’s lives by creating savored moments. By creating quality beer, spirits, and food, New Holland works to gather people around a common table where memories can be made, and connections can be strengthened. Still headquartered in Holland, New Holland Brewing and Spirits is now Michigan’s largest independent craft brewer in its 26th year and has three brewpubs and two spirits tasting rooms in the state.  New Holland expanded its offerings from beer in 2004 when they first began distilling spirits and now goes to market through three distinct brand portfolios: Dragon’s Milk, New Holland and Lake Life. The Dragon’s Milk brand features the country’s #1 line of barrel aged beers, a portfolio of bourbon products and barrel aged seltzers. New Holland features a line of beer, ready-to-drink cocktails and high proof spirits. Lake Life features a vodka and vodka spiked seltzers.

For more information, visit newhollandbrew.com or follow them on Facebook and Instagram.

View the Great Beer State Documentary Trailer

 

 

(LANSING, Mich) – In honor of its 25 Anniversary, the Michigan Brewers Guild has announced the release of its Great Beer State Documentary which draws from more than 60 interviews gathered over four years. Building on the work from the 2019 book A Rising Tide – The Story of the Michigan Brewers Guild and Michigan’s Great Beer State Podcast which was launched in 2020, the film was produced by The Beervangelist, Fred Bueltmann, author of A Rising Tide and co-host of the Guild’s podcast.

“Besides celebrating 25 years, this film shows stark differences between then and now, when it comes to locally brewed beer and its contribution to community culture. From before the Michigan Brewers Guild in the mid-eighties, to the formation of the Guild in 1997 and up until the present day, there has been a cultural transformation,” stated Bueltmann. “The storyline is loosely held, shared through stories and observations from dozens of brewery folks who have been a part of the brewing scene; past, present, and future.”

The documentary premiered at the Michigan Summer Beer Festival in Ypsilanti last weekend with a private viewing for brewery members on Friday evening and a VIP screening for Enthusiast Members on Saturday morning. A series of public viewings is being organized across the state at member breweries, Allied Member locations and community friends of Michigan beer. The schedule will be posted on MiBeer.com and shared via the Guild’s Facebook page. This is an essential element in the 25th Anniversary campaign which will culminate in a “Wrap Party” on October 22 following the Detroit Fall Beer Festival at Eastern Market (the actual 25th Anniversary of the Guild).

“The film is a fun and engaging look inside the Michigan beer community,” says Scott Graham, the Guild’s executive director. “After 25 years local beer is truly part of our culture and fabric; it is part of what makes Michigan great.”

It was October 22, 1997 when a surprising collection of 49 people representing 30 operating breweries gathered at a pub in Saginaw to discuss how they could collectively promote Michigan-made beer. A consensus arose out of that meeting that a formal association of Michigan brewers should be organized and on December 3, 1997, the Michigan Brewers Guild was officially formed.

The Michigan Brewers Guild is the network of innovative and passionate brewers that serves as the recognized advocate for the Michigan craft beer industry. The mission of the Guild is to promote and protect the Michigan craft beer industry with an overarching goal to help craft beer acquire 20% of the market by 2025.

 

Michigan’s thriving brewing industry conservatively contributes more than $144 million in wages with a total economic contribution of more than $600 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its claim as “The Great Beer State.”

Formed in 1997, the Michigan Brewers Guild held its first festival in July 1998. Today, it hosts five festivals dedicated exclusively to Michigan beer produced by its nearly 300 member breweries (a number that increases on a monthly basis). Within the state, and beyond, Michigan is referred to as “The Great Beer State” ranking #6 nationally for the number of breweries.